In a recent development that could rival the legendary battles of Greek mythology, tech titans Elon Musk and Mark Zuckerberg are not only competing in the digital arena but have also teased a potential physical showdown even starting talks with Dana White.

In the midst of this modern-day clash of the titans, Meta is preparing to launch a new app called Threads, aimed at competing directly with Twitter. This move is reminiscent of the competitive spirit seen in Greek mythology, where gods and heroes would often vie for supremacy, much like Musk and Zuckerberg are doing in the tech world today.

However, as Natasha Lomas reported in Tech Crunch, the launch of Threads is not without its controversies. The app’s privacy disclosures on iOS reveal that it may collect highly sensitive information about users, including health and financial data, precise location, browsing history, contacts, search history, and other sensitive information. This has raised questions about whether Threads will be able to launch in the European Union, where the legal basis for processing personal data has been found unlawful.

This situation brings to mind the tale of Pandora’s box in Greek mythology. Just as Pandora’s curiosity led her to open a box that released all the world’s evils, tech companies must be careful not to let their desire for innovation and competition lead to the release of potential harms, such as privacy violations and data misuse.

Despite these challenges, Threads is set to launch in the UK on Thursday, where the regulatory landscape is different due to Brexit. The UK’s current data protection regime is still derived from the GDPR, but the country’s data protection watchdog, the ICO, has been notably inactive on systemic breaches of the surveillance advertising industry.

In conclusion, the launch of Threads is a significant development in the tech world, but it also raises important questions about privacy and data protection. As these tech giants continue to innovate and compete, it will be crucial to keep an eye on how they navigate these complex legal and ethical issues, much like the heroes of Greek mythology had to navigate their own challenges and trials.


Rolling Stone

Tech Crunch